Style

Our unique STYLE option puts you in control of your masters final levels, whatever your personal taste is; Maximised, Dynamic or somewhere in-between - we've got you covered. By utilising the industry standard LUFS (Loudness Units Full Scale) measurement of loudness, we can accurately shape your music to deliver perfect levels every-time.


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Same Mix - Different LUFS - Matched for Comparison.


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-6 LUFS Very Maximised

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Associated Genres: EDM, Dubstep/Trap

Disadvantages:

  • Noise/Distortion & other artefacts can reduce quality.

  • Aggressive, difficult to listen to over long periods.

  • Levelled down by auto-loudness normalisation.

  • Very Low Dynamic Range.

Advantages: 

  • Competitive with even the loudest releases.

  • Hard sound that has immediate impact.

  • Helps force sounds in the mix together.


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-8 LUFS Maximised

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Associated Genres: Tech House, Techno (Hard), Future/Bass House

Disadvantages:

  • Noise/Distortion & other artefacts can reduce quality.

  • Can be difficult to listen to over long periods.

  • Levelled down by auto-loudness normalisation.

  • Low Dynamic Range.

Advantages: 

  • Competitive with most releases.

  • Tough sound that has impact.


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-10 LUFS Optimal

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Associated Genres: Deep House, Techno (Normal), Trance, Drum & Bass

Disadvantages:

  • Not a solid and aggressive sound.

  • Levelled down by most auto-loudness normalisation.

Advantages: 

  • Good level for release and Club play.

  • Still has some impact at 0db.


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-12 LUFS Dynamic

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Associated Genres: Chilled House, Electronic, Minimal

Disadvantages:

  • Won't have heavy impact at 0db.

  • Small reduction when auto-loudness normalised.

Advantages: 

  • Good level for listening & most systems.

  • Open Dynamics allow mix to breathe.


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-14 LUFS Very Dynamic

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Associated Genres: Chill-Out, Electronic, Streaming Services

Disadvantages:

  • Not agressive or impactful.

  • Won't jump out at 0db.

Advantages: 

  • Matched for Spotify, YouTube & Streaming.

  • Very open Dynamics allow mix to breathe.